BRIEF

To improve the shelf impact of Dock & Bays old packaging boxed packaging that not only displays the hair wrap but also emphasises the dedication to sustainability. The packaging is crafted from recycled materials and is completely recyclable. The front of the box features simple instructions on how to use the wrap and showcases the design without opening the box.

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The project involved sourcing factories that focused on sustainable packaging to find a solution to creating a hanging loop that would not tear and could ensure the box could be fully recyclable.

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