DOCK & BAY CHRISTMAS CAMPAIGN:
GIVE THE GIFT OF ADVENTURE
Role:
Head of Design

Category:
Creative ideation, research, project manager

BRIEF

To create a fun and playful look and feel that can be used across multiple touchpoints across the business such as paid social ads, website content, and social media. The design had to be suitable for multiple global climates, focussed on gifting rather than just usual wintery/Christmas imagery such as snowflakes, etc.

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I wanted to create a simple signifier that would work when applied against our lifestyle imagery without detracting from the products being sold. 

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To go alongside this I created and storyboarded a brand video campaign to advertise our products in Australia which featured Mr & Mrs Claus on the beach using Dock & Bay products. This was briefed into our photography team in Syndey who took the storyboard and campaign ideas and filmed content, which was then created into ads and youtube campaigns by the design team. We also created a lifestyle campaign shoot for winter markets focussing on gift giving and the home.