BRIEF:
As the sole in-house designer I had complete ownership over the Gaucho brand for both printed and digital collateral. 

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One of my largest tasks was a refresh of the brand for the Spring menu launch. I designed these to show a more authentic Argentinian experience. Using colours found in La Boca and using illustrations of iconic Argentinian imagery such as Pampas grass and grapes from the wine regions to add a more unique and elegant touch to the collateral.

 

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